Luxri Ride is a luxury travel aggregator startup that has its roots in Canada. The idea for this venture came from an experienced travel business owner based in Edmonton, Canada. Being a person who has been in the travel industry for a long time, he knew that there is a gap that needs to be filled in the luxury travel segment. Thus, he came up with the idea of creating a luxury travel aggregator platform that can cater to the needs of luxury travelers.
However, the travel business owner knew that to make his startup successful, he needed a strong brand name and identity. He wanted his brand to stand out in the market and offer a unique and differentiated experience to his customers. Therefore, he decided to seek professional help from a marketing agency.
That’s where Liesch, a well-known marketing agency based in the United States, came into the picture. They were tasked with creating a branding and marketing strategy for the startup. As part of their work, they needed to come up with a brand name and identity that aligned with the startup’s vision and mission.
To help with this task, I provided some name suggestions to Liesch. After much brainstorming and deliberation, the name Luxri Ride was chosen as the new brand name. The name was shortlisted because it conveyed the essence of luxury, and the word “Ride” reflected the startup’s focus on transportation.
Next, I was responsible for creating a naming, logo, and brand identity that aligned with the market research and brand strategy developed by Liesch marketing. The name and brand identity needed to be appealing to the target audience and help the startup stand out from its competitors.
After several iterations, the final branding was created, which included a sleek logo and a sophisticated color palette. The new brand identity was well-received by both Liesch’s marketing team and the CEO of Luxri Ride. The name and branding were considered a perfect fit for the startup’s vision, mission, and values.
In conclusion, the collaboration between the travel business owner, Liesch marketing, and me resulted in a strong brand identity that positioned Luxri Ride as a leading luxury travel aggregator in Canada.
