Brand Strategy

Green Earth Travels, a boutique travel agency situated in Kochi, expressed their desire to rebrand their travel business by incorporating concepts of wellness travel, farm stay, and healing. Seeking my expertise in rebranding and creating a new identity for their business, I conducted extensive market research and held several meetings with the client. Following these consultations, I recommended the name “Green Earth Living” as a suitable replacement for their existing name. After settling on the name, I proceeded to work on a few logo designs, and the client eventually chose one. Based on the logo and name, I developed the …

Navam Retreat is a wellness resort located in Gokarna, India. The resort offers yoga and meditation retreats, Ayurvedic treatments, and other wellness programs. The company’s mission is to provide a serene and tranquil environment for guests to relax, rejuvenate and reconnect with themselves. Navam Retreat approached me to create a new brand identity and logo design that would reflect their brand values and help them stand out in a competitive market. They wanted a logo that would convey a sense of calm, tranquility, and serenity that aligned with their vision and mission. To create a brand identity and logo design …

Nextaar Creative Learning Solutions is a startup based in Switzerland that provides AI-based learning solutions targeted towards educational institutions in the country. As a branding consultant, I was approached by the company to develop their brand strategy and identity. After conducting market research and several discussions with the founder team, we decided on a suitable name for the company, which was Nextaar. The name was chosen because it represents the company’s focus on future AR/VR or virtual reality solutions. I then proceeded to design a logo and identity that merged with the name, using a wordmark with a forward arrow …

C-Group Constructions is a construction company in Kochi, India that is run by a family. They approached me to help them rebrand their company and create a more modern and sophisticated image in the market. As part of the rebranding process, I recommended that they change their name as their family name was difficult to pronounce outside of Kerala. I suggested the name C-Group Constructions and created a new brand identity for the company. After presenting several logo options, the client selected a bold typography logo with solid brick-like fonts and a dominant yellow color. The client was pleased with …