Quiz Brain is a web-based quiz product that was seeking to establish its brand identity and logo. After conducting thorough market research and understanding the company’s brief, I presented several logo design options to them. They ultimately selected a logo with a juggling ball transition, which symbolizes the transition from a state of confusion or questioning to one of clarity and understanding when the answer is revealed.
The new logo and branding were received positively, and I subsequently created a comprehensive Brand Identity Design and Style Guide for them. This enabled Quiz Brain to confidently pitch their product in the market with a bold and recognizable brand image, and increase their visibility and brand recognition.
The new brand identity and logo design reflected the values and ethos of the company, and conveyed its strengths in a unique and memorable way. As a result, Quiz Brain was able to make a strong impression on its target audience and establish a strong brand presence in the market.
