Shalom Granite Corporation is a well-known granite exporting company based in Bangalore, India. In order to expand their reach and appeal to a wider international audience, they decided to rebrand and redesign their logo. They reached out to me to help them with this task.
After the initial discussions with the director, I conducted market research to get a better understanding of the market trends and competition. Based on my findings, I developed several logo options that would be suitable for the company’s new image. The director reviewed the options and selected the current logo, which is a combination of the letters S, G, and C. The logo is simple, yet elegant and it conveys the company’s commitment to precision and solidity.
To complement the new logo, I also developed a color palette and identity designs that are consistent with the company’s new image. The new branding was well-received by the team and the existing customers of the company. The new logo and identity designs have helped to elevate the company’s brand identity and have added a sense of credibility and authenticity to the Shalom brand.
The new branding efforts have positioned the Shalom Granite Corporation as a relevant player in the international market. They are now able to compete effectively with other major players in the industry. Overall, the rebranding exercise has helped to enhance the company’s reputation and image, and has enabled them to expand their customer base beyond their traditional market.
