Green Earth Travels, a boutique travel agency situated in Kochi, expressed their desire to rebrand their travel business by incorporating concepts of wellness travel, farm stay, and healing. Seeking my expertise in rebranding and creating a new identity for their business, I conducted extensive market research and held several meetings with the client. Following these consultations, I recommended the name “Green Earth Living” as a suitable replacement for their existing name.
After settling on the name, I proceeded to work on a few logo designs, and the client eventually chose one. Based on the logo and name, I developed the brand identity and color palette. The chosen logo design featured an earth-shaped, green logo with a spiral, symbolizing the cycle of life and promoting a healthier and greener lifestyle.
The management, stakeholders, and existing customers approved of the new name, logo, and identity. The rebranding effort gave the agency a sophisticated and expanded feel, which helped them to reach a larger audience and expand their market. As a result, Green Earth Living has facilitated the growth and expansion of the travel agency.
