Nextaar Creative Learning Solutions is a startup based in Switzerland that provides AI-based learning solutions targeted towards educational institutions in the country. As a branding consultant, I was approached by the company to develop their brand strategy and identity. After conducting market research and several discussions with the founder team, we decided on a suitable name for the company, which was Nextaar.
The name was chosen because it represents the company’s focus on future AR/VR or virtual reality solutions. I then proceeded to design a logo and identity that merged with the name, using a wordmark with a forward arrow towards the right. To complete the branding, I created a color palette and worked on brand identity applications.
The client was pleased with the trendy name and brand identity, which resonated well with the Swiss market. The branding accurately reflects the company’s offerings and aspirations, and is designed to appeal to their target audience.
