C-Group Constructions is a construction company in Kochi, India that is run by a family. They approached me to help them rebrand their company and create a more modern and sophisticated image in the market. As part of the rebranding process, I recommended that they change their name as their family name was difficult to pronounce outside of Kerala.
I suggested the name C-Group Constructions and created a new brand identity for the company. After presenting several logo options, the client selected a bold typography logo with solid brick-like fonts and a dominant yellow color.
The client was pleased with the new name and sophisticated brand identity, which enabled them to compete effectively in the market. The rebranding helped them expand their business outside of Kochi and Kerala and gave them better visibility and growth opportunities. They were able to present themselves as a modern and matured company, which helped them attract new customers and increase their revenue.
